Has Sustainable Packaging Reached its Peak?

Within the packaging space, sustainability has transitioned from a buzzword to a formidable movement. In fact, sustainable packaging has come a long way since it appeared as a trend in the 1980s. For example, the Consumer Brands Association reports that 80% of the largest consumer packaged goods (CPG) companies have set goals of using fully recyclable packaging. The sustainable packaging movement has also received legislative support, with nearly 400 municipalities in the United States restricting plastic bag use through bans, taxes, specific recycling programs, and moving toward more eco-friendly packaging materials like paper and cardboard.